What to do?

I love this quote by Craig Groeschel the lead pastor of LifeChurch in Oklahoma.

“To reach people no one else is reaching, we must do things no one else is doing”

What does that look like? I want to reach the people that no one else is reaching. It is what fuels me. It is the vision of my church, Foothills Community Church. But what is it that no one else is doing. I am particularly interested in the community of Toccoa, Georgia where we are planning on launching our first multi-site video venue location. So how do I know what others are doing so that I can do something different? Do I just guess? Assume that I know what they are doing? Do I ask people? Do I visit other churches in the community?

I think probably some of all of it....but I think I might like to visit some of the other churches. Every community is different and there may be churches in the area doing things that I already have in my head....but they are ineffective. Our church in Toccoa has GOT to differentiate itself to be successfull!

Is it "spying" or wrong somehow to want to know what other churches in the community are doing so that we can make sure we offer something different?

Please comment with your opinions.....I would love to know what you think.